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Link pyramid tier 1 tier 2 tier 3 Backlinks for SEO include anchor links and their non-anchor counterparts. Anchor texts contain the main keyword, since this keyword plays a crucial role in search engine optimization. Non-anchor links are equally significant – this includes bare links, while the ability to click is important as they offer a route for search robots; bots go the target page and deeper pages, which benefits the site. I provide majestic. If there are fewer links on a particular platform, I report on the service with a larger number of inbound links because of delays in indexation.